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How do you create a culture of ideas and innovation, where people thrive and do their best work?
Join Blue Yonder for our next Campaign for Real Innovation event in Leeds on Tuesday 14th May – Innovate & Elevate: Amplifying a Culture of Innovation. Our guest speakers Ben Diamant, Head of Design and Product at CMD (formerly Unilever, Ooni), Liga Magdalenoka-Keen, Director of International Insights at Scientific Games and me, Karen Schofield, Head…
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People want a hole in the wall, not a drill*.
How often do you really think about what your audience – be it a consumer, a stakeholder, a client – really needs? What will resonate with them? What’s the solution they’re looking for? Their end goal? What we want to say, and what our audience wants to hear are often very different. To communicate effectively,…
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Floella sums up the importance of storytelling
I did promise to share the Floella video from the recent storytelling conference, so here it is! For those of you who missed my earlier posts and are seeing this completely out of context (!), I co-presented with one of my clients, Liga Magdalenoka-Keen at the recent Market Research Society (MRS)‘s Storytelling conference where we talked about the…
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Once upon a time (yesterday, in fact) there was a storytelling conference…
It’s always great to spend time away from work to reflect on what we do, without the usual distractions of Teams meetings and emails. Yesterday’s Market Research Society Storytelling conference was one of those days. I don’t often get the luxury of a full day to take a step back from the day job to…
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The art of the spectacle: storytelling conference
It’s been a while since my last face to face industry conference so I’m excited to be back on the stage in London next month at the MRS’s storytelling conference, co-presenting with my client Liga Magdalenoka-Keen, Director of International Insights from Scientific Games. Our talk is entitled ‘The art of the spectacle’. As I recently…
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IWD celebrations and becoming a bestselling author
Happy Friday! What a week it’s been 🙂 Not only have I co-authored and published a book which is *already* a bestseller on Amazon (woo hoo!!), we also hosted an event for International Women’s Day which went down a treat at Blue Yonder, featuring the wonderful Lara Meyer – thank you Lara! Lara shared her story about her career,…
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Redefining the rules – and becoming a published author!
Well it’s not every day you publish a book, but today is one of those days! 🙂 I’m so excited to have co-authored ‘Redefining The Rules: Incredible Women On How To Embrace Equity’ which has been published today, ahead of International Women’s Day tomorrow. It’s been a brilliant project to be involved in, albeit challenging…
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When did you last make yourself feel vulnerable?
Putting yourself in a vulnerable position is tough. But often, pushing yourself out of your comfort zone is where you really grow and develop. Presenting is one of my favourite parts of my job, especially on stage, although most of it is done remotely these days. It took me years to get to this point…
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I get knocked down, but I get up again: resilience, well-being & happiness training
It’s great to be working with the Market Research Society (MRS) again, leading this new, virtual training session on resilience and happiness. While the title is slightly tongue in cheek, and ‘borrowed’ from a song about the resilience of ordinary people* (which was released, can you believe it, 23 years ago this month?!!), it’s a…
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Leading through adversity: lessons from Martin Hewitt
“Managers do things right, leaders do the right thing.” One of the great things about being back in Manchester is attending alumni events which were a little too far away for me in Singapore! I spent an amazing evening last week at a talk by fellow University of Salford alumni Martin Hewitt. If his name…
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Karen Schofield, keynote speaker & trainer 