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The side of a ‘strong person’ you don’t always see
Having been cut off from the outside world for the last 11 days in a vipassana (silent meditation) retreat, I didn’t realise #worldmentalhealthday had just taken place. But maybe the universe was speaking to me, because during my time in the retreat – undertaking one of the most challenging mental and physical experiences of my…
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10 tips for completing a 365 photo project
Boom! I managed to complete my 365 day project. For the uninitiated, that’s a photo every day for a year. All 365 days, ideally photographing something interesting, but definitely photographing something. (It’s here if you want to check. The eagle-eyed may spot there are still a few missing; I’m almost done editing them and they’ll be up within a…
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It’s all in the detail
Have you ever noticed how the Circle line on a tube map looks like it changes colour part way around? When it’s next to the pink Hammersmith & City line it looks orange, but next to the green District line it looks yellow. So what colour is it? It usually appears yellow, although we don’t…
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10 tips for completing a 365 day photography project
I’ve been a bit quiet on the blogging front for the last few weeks, but having made it through to the middle of March I’m still up to date on the 365 day project, most of which I’ve now uploaded here. It’s worth reflecting on what I’ve learnt so far, especially since it’s getting harder…
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behavioural economics by Tameside Council
Last week Tameside Council ran this ad in our local paper – a nice example of using social norms (‘most people do this’) to encourage behaviour change. Will it work? Well, it’s similar to the tactics used by the government to increase tax returns in 2011, which reportedly did. They sent reminders saying most people in the…
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the pain of paying
Have you noticed how you only get one bill from iTunes, even when you make several purchases? I suspect this isn’t just to save on administration costs, as it exemplifies a clever use of the behavioural economics theory of the pain of paying. The pain of paying says that when we are closer to the…
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Pecha kucha returns to Manchester
Last Thursday saw the return of pecha kucha to Manchester, at Manchester Art Gallery. Originally from Japan, the format of presenting 20 slides, with 20 seconds for each (auto-advancing) slide makes for a fairly fast-paced evening as each speaker only gets 6 minutes and 40 seconds to do their whole presentation before their time is…
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Behavioural economics for market researchers
So the Behavioural Economics course has finished (and I got my certificate, wooo), and it’s about time I reflected on it to see what I think market researchers can learn. Maybe there will be a follow up blog post, as there are loads more things I think we can take from the discipline, these are…
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3 ways to be more creative
I had a play around with PowToon a few days ago to see how easy (or not) it was to create animated PowerPoint-type presentation videos. As I’ll be running a workshop at the BIG Conference in Brighton next week about being more creative, I thought I’d use some of the initial workshop content in it,…
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Karen Schofield, keynote speaker & trainer 