Category: Behavioural economics
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behavioural economics by Tameside Council
Last week Tameside Council ran this ad in our local paper – a nice example of using social norms (‘most people do this’) to encourage behaviour change. Will it work? Well, it’s similar to the tactics used by the government to increase tax returns in 2011, which reportedly did. They sent reminders saying most people in the…
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the pain of paying
Have you noticed how you only get one bill from iTunes, even when you make several purchases? I suspect this isn’t just to save on administration costs, as it exemplifies a clever use of the behavioural economics theory of the pain of paying. The pain of paying says that when we are closer to the…
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Behavioural economics for market researchers
So the Behavioural Economics course has finished (and I got my certificate, wooo), and it’s about time I reflected on it to see what I think market researchers can learn. Maybe there will be a follow up blog post, as there are loads more things I think we can take from the discipline, these are…
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studying behavioural economics online
I’m just coming to the end of a six week online course in Behavioural Economics (BE), lead by Dan Ariely (author of Predictably Irrational, amongst other things) which I’ve been taking through Duke University and Coursera. It’s something I’ve done in my own time although I’ve really been keen to complete it because of my new role…
Karen Schofield, keynote speaker & trainer 