Category: Consumer insight
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How do you create a culture of ideas and innovation, where people thrive and do their best work?
Join Blue Yonder for our next Campaign for Real Innovation event in Leeds on Tuesday 14th May – Innovate & Elevate: Amplifying a Culture of Innovation. Our guest speakers Ben Diamant, Head of Design and Product at CMD (formerly Unilever, Ooni), Liga Magdalenoka-Keen, Director of International Insights at Scientific Games and me, Karen Schofield, Head…
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Floella sums up the importance of storytelling
I did promise to share the Floella video from the recent storytelling conference, so here it is! For those of you who missed my earlier posts and are seeing this completely out of context (!), I co-presented with one of my clients, Liga Magdalenoka-Keen at the recent Market Research Society (MRS)‘s Storytelling conference where we talked about the…
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Once upon a time (yesterday, in fact) there was a storytelling conference…
It’s always great to spend time away from work to reflect on what we do, without the usual distractions of Teams meetings and emails. Yesterday’s Market Research Society Storytelling conference was one of those days. I don’t often get the luxury of a full day to take a step back from the day job to…
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The art of the spectacle: storytelling conference
It’s been a while since my last face to face industry conference so I’m excited to be back on the stage in London next month at the MRS’s storytelling conference, co-presenting with my client Liga Magdalenoka-Keen, Director of International Insights from Scientific Games. Our talk is entitled ‘The art of the spectacle’. As I recently…
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IWD celebrations and becoming a bestselling author
Happy Friday! What a week it’s been 🙂 Not only have I co-authored and published a book which is *already* a bestseller on Amazon (woo hoo!!), we also hosted an event for International Women’s Day which went down a treat at Blue Yonder, featuring the wonderful Lara Meyer – thank you Lara! Lara shared her story about her career,…
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It’s all in the detail
Have you ever noticed how the Circle line on a tube map looks like it changes colour part way around? When it’s next to the pink Hammersmith & City line it looks orange, but next to the green District line it looks yellow. So what colour is it? It usually appears yellow, although we don’t…
Karen Schofield, keynote speaker & trainer 