Category: Creativity
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How do you create a culture of ideas and innovation, where people thrive and do their best work?
Join Blue Yonder for our next Campaign for Real Innovation event in Leeds on Tuesday 14th May – Innovate & Elevate: Amplifying a Culture of Innovation. Our guest speakers Ben Diamant, Head of Design and Product at CMD (formerly Unilever, Ooni), Liga Magdalenoka-Keen, Director of International Insights at Scientific Games and me, Karen Schofield, Head…
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People want a hole in the wall, not a drill*.
How often do you really think about what your audience – be it a consumer, a stakeholder, a client – really needs? What will resonate with them? What’s the solution they’re looking for? Their end goal? What we want to say, and what our audience wants to hear are often very different. To communicate effectively,…
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Floella sums up the importance of storytelling
I did promise to share the Floella video from the recent storytelling conference, so here it is! For those of you who missed my earlier posts and are seeing this completely out of context (!), I co-presented with one of my clients, Liga Magdalenoka-Keen at the recent Market Research Society (MRS)‘s Storytelling conference where we talked about the…
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Once upon a time (yesterday, in fact) there was a storytelling conference…
It’s always great to spend time away from work to reflect on what we do, without the usual distractions of Teams meetings and emails. Yesterday’s Market Research Society Storytelling conference was one of those days. I don’t often get the luxury of a full day to take a step back from the day job to…
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Redefining the rules – and becoming a published author!
Well it’s not every day you publish a book, but today is one of those days! 🙂 I’m so excited to have co-authored ‘Redefining The Rules: Incredible Women On How To Embrace Equity’ which has been published today, ahead of International Women’s Day tomorrow. It’s been a brilliant project to be involved in, albeit challenging…
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When did you last make yourself feel vulnerable?
Putting yourself in a vulnerable position is tough. But often, pushing yourself out of your comfort zone is where you really grow and develop. Presenting is one of my favourite parts of my job, especially on stage, although most of it is done remotely these days. It took me years to get to this point…
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10 tips for completing a 365 photo project
Boom! I managed to complete my 365 day project. For the uninitiated, that’s a photo every day for a year. All 365 days, ideally photographing something interesting, but definitely photographing something. (It’s here if you want to check. The eagle-eyed may spot there are still a few missing; I’m almost done editing them and they’ll be up within a…
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Pecha kucha returns to Manchester
Last Thursday saw the return of pecha kucha to Manchester, at Manchester Art Gallery. Originally from Japan, the format of presenting 20 slides, with 20 seconds for each (auto-advancing) slide makes for a fairly fast-paced evening as each speaker only gets 6 minutes and 40 seconds to do their whole presentation before their time is…
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3 ways to be more creative
I had a play around with PowToon a few days ago to see how easy (or not) it was to create animated PowerPoint-type presentation videos. As I’ll be running a workshop at the BIG Conference in Brighton next week about being more creative, I thought I’d use some of the initial workshop content in it,…
Karen Schofield, keynote speaker & trainer 