Category: Storytelling
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People want a hole in the wall, not a drill*.
How often do you really think about what your audience – be it a consumer, a stakeholder, a client – really needs? What will resonate with them? What’s the solution they’re looking for? Their end goal? What we want to say, and what our audience wants to hear are often very different. To communicate effectively,…
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Floella sums up the importance of storytelling
I did promise to share the Floella video from the recent storytelling conference, so here it is! For those of you who missed my earlier posts and are seeing this completely out of context (!), I co-presented with one of my clients, Liga Magdalenoka-Keen at the recent Market Research Society (MRS)‘s Storytelling conference where we talked about the…
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Once upon a time (yesterday, in fact) there was a storytelling conference…
It’s always great to spend time away from work to reflect on what we do, without the usual distractions of Teams meetings and emails. Yesterday’s Market Research Society Storytelling conference was one of those days. I don’t often get the luxury of a full day to take a step back from the day job to…
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The art of the spectacle: storytelling conference
It’s been a while since my last face to face industry conference so I’m excited to be back on the stage in London next month at the MRS’s storytelling conference, co-presenting with my client Liga Magdalenoka-Keen, Director of International Insights from Scientific Games. Our talk is entitled ‘The art of the spectacle’. As I recently…
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IWD celebrations and becoming a bestselling author
Happy Friday! What a week it’s been 🙂 Not only have I co-authored and published a book which is *already* a bestseller on Amazon (woo hoo!!), we also hosted an event for International Women’s Day which went down a treat at Blue Yonder, featuring the wonderful Lara Meyer – thank you Lara! Lara shared her story about her career,…
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Redefining the rules – and becoming a published author!
Well it’s not every day you publish a book, but today is one of those days! 🙂 I’m so excited to have co-authored ‘Redefining The Rules: Incredible Women On How To Embrace Equity’ which has been published today, ahead of International Women’s Day tomorrow. It’s been a brilliant project to be involved in, albeit challenging…
Karen Schofield, keynote speaker & trainer 