Tag: marketresearch

• How do you create a culture of ideas and innovation, where people thrive and do their best work?

  

  Join Blue Yonder for our next Campaign for Real Innovation event in Leeds on Tuesday 14th May – Innovate & Elevate: Amplifying a Culture of Innovation. Our guest speakers Ben Diamant, Head of Design and Product at CMD (formerly Unilever, Ooni), Liga Magdalenoka-Keen, Director of International Insights at Scientific Games and me, Karen Schofield, Head…

  Schoey

  May 8, 2024

  Consumer insight, Creativity, Decision making & psychology, Public speaking

  event, innovation, Leeds, marketresearch, mrx

• Floella sums up the importance of storytelling

  

  I did promise to share the Floella video from the recent storytelling conference, so here it is! For those of you who missed my earlier posts and are seeing this completely out of context (!), I co-presented with one of my clients, Liga Magdalenoka-Keen at the recent Market Research Society (MRS)‘s Storytelling conference where we talked about the…

  Schoey

  July 10, 2023

  Consumer insight, Creativity, Presenting, Public speaking, Storytelling

  Creativity, marketresearch, mrx, pantomime, presentation, Presenting, Storytelling, video

• The art of the spectacle: storytelling conference

  

  It’s been a while since my last face to face industry conference so I’m excited to be back on the stage in London next month at the MRS’s storytelling conference, co-presenting with my client Liga Magdalenoka-Keen, Director of International Insights from Scientific Games. Our talk is entitled ‘The art of the spectacle’. As I recently…

  Schoey

  May 20, 2023

  Consumer insight, Presenting, Public speaking, Storytelling

  marketresearch, Presenting, Storytelling

• It’s all in the detail

  Have you ever noticed how the Circle line on a tube map looks like it changes colour part way around? When it’s next to the pink Hammersmith & City line it looks orange, but next to the green District line it looks yellow. So what colour is it? It usually appears yellow, although we don’t…

  Schoey

  May 19, 2014

  Consumer insight, Decision making & psychology

  context, decisionmaking, marketresearch, perception, psychology, thetube, visualillusions

• Why we should be more playful and tell more stories at work

  When I was about six I decided I wanted to do an English degree and then be a writer. I had my life all planned out, until the realisation hit me in the second year of my degree that I might actually have to get a job and earn some money rather than just sort…

  Schoey

  November 25, 2013

  Creativity, Presenting, Storytelling

  Creativity, marketresearch, presentation, Presenting, stories, Storytelling

• Behavioural economics for market researchers

  So the Behavioural Economics course has finished (and I got my certificate, wooo), and it’s about time I reflected on it to see what I think market researchers can learn. Maybe there will be a follow up blog post, as there are loads more things I think we can take from the discipline, these are…

  Schoey

  May 27, 2013

  Behavioural economics

  marketresearch, onlinecourses

• 3 ways to be more creative

  I had a play around with PowToon a few days ago to see how easy (or not) it was to create animated PowerPoint-type presentation videos. As I’ll be running a workshop at the BIG Conference in Brighton next week about being more creative, I thought I’d use some of the initial workshop content in it,…

  Schoey

  May 13, 2013

  Creativity, Experiments

  communication, Creativity, marketresearch, presentation, video