Tag: mrx
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How do you create a culture of ideas and innovation, where people thrive and do their best work?
Join Blue Yonder for our next Campaign for Real Innovation event in Leeds on Tuesday 14th May – Innovate & Elevate: Amplifying a Culture of Innovation. Our guest speakers Ben Diamant, Head of Design and Product at CMD (formerly Unilever, Ooni), Liga Magdalenoka-Keen, Director of International Insights at Scientific Games and me, Karen Schofield, Head…
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People want a hole in the wall, not a drill*.
How often do you really think about what your audience – be it a consumer, a stakeholder, a client – really needs? What will resonate with them? What’s the solution they’re looking for? Their end goal? What we want to say, and what our audience wants to hear are often very different. To communicate effectively,…
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Floella sums up the importance of storytelling
I did promise to share the Floella video from the recent storytelling conference, so here it is! For those of you who missed my earlier posts and are seeing this completely out of context (!), I co-presented with one of my clients, Liga Magdalenoka-Keen at the recent Market Research Society (MRS)‘s Storytelling conference where we talked about the…
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Once upon a time (yesterday, in fact) there was a storytelling conference…
It’s always great to spend time away from work to reflect on what we do, without the usual distractions of Teams meetings and emails. Yesterday’s Market Research Society Storytelling conference was one of those days. I don’t often get the luxury of a full day to take a step back from the day job to…
Karen Schofield, keynote speaker & trainer 