Tag: training
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People want a hole in the wall, not a drill*.

How often do you really think about what your audience – be it a consumer, a stakeholder, a client – really needs? What will resonate with them? What’s the solution they’re looking for? Their end goal? What we want to say, and what our audience wants to hear are often very different. To communicate effectively,…
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I get knocked down, but I get up again: resilience, well-being & happiness training
It’s great to be working with the Market Research Society (MRS) again, leading this new, virtual training session on resilience and happiness. While the title is slightly tongue in cheek, and ‘borrowed’ from a song about the resilience of ordinary people* (which was released, can you believe it, 23 years ago this month?!!), it’s a…