Tag: Writing
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People want a hole in the wall, not a drill*.
How often do you really think about what your audience – be it a consumer, a stakeholder, a client – really needs? What will resonate with them? What’s the solution they’re looking for? Their end goal? What we want to say, and what our audience wants to hear are often very different. To communicate effectively,…
Karen Schofield, keynote speaker & trainer 